The Schonfeld Group

Pier Marketing recently launched a new website for our friends at The Schonfeld Group.

Visual cues not only grab a reader’s attention, but also evoke deep thoughts and emotions. It allows them to interpret the image in a literal or metaphorical way. It can signal something in their brain or remind them of something important. Visual cues are used everywhere in advertising in the form of graphic design or photos. It is important that you use your visual elements effectively in order to get the most out of your advertisement. Read More »

A viral video is a great way to market your company, product or service. However, making a viral video is more difficult than some think. One myth most people believe about viral videos is that they randomly got famous. Most of the people behind these videos have hired companies to make it go viral. Read More »

Blogs naturally attract traffic from search engines because they are text-rich, link-rich, frequently updated webpages that use stylesheets, and have very little irrelevant HTML. Here are a few tips for your blog to enhance SEO. Read More »

Major brands not only define American culture, but also often define whom a person is and what it means to be “normal” or “cool”.  Since the majority of Americans have the inability to separate wants from needs, large corporate brands are incorporated into our everyday lives.  However, the future of large brands is under scrutiny with distrust in corporations, increased consumer control and a change in the state of mind of society.  In order for branding to remain successful, companies must de-brand their products in order to gain or retain consumer attention. Read More »