What is Pay Per Click Advertising?

Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid keyword phrases relevant to their target market.

• Google, Yahoo and Microsoft combined have over 95% of internet advertising market share.
• Each of these search engines have PPC advertising programs that send targeted traffic to your website.
• Advertising on any or all 3 of these search engines ensures excellent exposure for your product.

PPC Methods

Pier Marketing manages your PPC campaign and makes sure you are receiving the maximum return on your investment you possibly can. We analyze your competitors and the current market to see how to better optimize your advertising strategy and direct traffic to your product. In turn, this traffic turns into dollars towards your bottom line.

• Our team creates descriptive, relevant ads that get attention.
• Relevant ads will convert targeted traffic into sales.
• Your custom ad campaign is scalable to your business needs and can be modified in real time.
• Your ads are continuously tracked and analyzed to make sure they are performing for your hard earned advertising dollar

PPC Keywords

To get users to click on your ads they must be effective and relevant to what you re selling. Based on the nature of your website we will ads targeted to your product or service offering.

These ads clearly tell what the product is that we are selling which will make sure the visitors are targeted, potential buyers. These ads will be analyzed and modified according to our research on your market and trends.

When a user types your search phrases in the search engine, ads specifically for your website will be shown in the results. Users click the ads and are taken directly to the product or service you are advertising.

PPC Placement

• The ads that will be triggered by the keywords will be easy to read, well thought out representations of what you have to offer.
• The number of ads will grow as your campaign grows.
• Not only will the ads show in the sample positions shown here, but across the content network of the various search engines.
• The ads are displayed with extra styling and formatting to make them stand out and entice users to click yours.

To start a Pay Per Click advertising campaign and attract targeted customers instantly, contact us today by calling (714) 847-6460 or visit our contact page.