The Schonfeld Group

Pier Marketing recently launched a new website for our friends at The Schonfeld Group.

Visual cues not only grab a reader’s attention, but also evoke deep thoughts and emotions. It allows them to interpret the image in a literal or metaphorical way. It can signal something in their brain or remind them of something important. Visual cues are used everywhere in advertising in the form of graphic design or photos. It is important that you use your visual elements effectively in order to get the most out of your advertisement. (more…)

A viral video is a great way to market your company, product or service. However, making a viral video is more difficult than some think. One myth most people believe about viral videos is that they randomly got famous. Most of the people behind these videos have hired companies to make it go viral. (more…)

Blogs naturally attract traffic from search engines because they are text-rich, link-rich, frequently updated webpages that use stylesheets, and have very little irrelevant HTML. Here are a few tips for your blog to enhance SEO. (more…)

Major brands not only define American culture, but also often define whom a person is and what it means to be “normal” or “cool”.  Since the majority of Americans have the inability to separate wants from needs, large corporate brands are incorporated into our everyday lives.  However, the future of large brands is under scrutiny with distrust in corporations, increased consumer control and a change in the state of mind of society.  In order for branding to remain successful, companies must de-brand their products in order to gain or retain consumer attention. (more…)

Advertising is everywhere:  in print, online, television, radio, on our streets and even on clothes.  It is so simple for a company to advertise a product or service to a given audience, however it is just as easy for the audience to ignore and block out the message.  In a world of advertisements competing for consumers, it is difficult to stand out and capture your audience’s attention.  Writing effective copy in your advertisements will reduce the likelihood of an audience ignoring your message and gain you the most legitimate exposure.  The following are steps to take and strategies to consider in writing the most effective advertising copy. (more…)

Graphic Design is all around us in our society.  It is what drives advertising, attracts us to brands and makes public settings enjoyable or “hard on the eyes”.  With this being said, it is no wonder why Graphic Design is so important to our everyday lives.  As times and styles change, the socially acceptable elements of Graphic Design change. (more…)

In working with eCommerce and analyzing different types of eCommerce software and services, there are some different things to take into account when choosing a service or software.

Services like Yahoo eCommerce or an eBay store are great starting points to test out the waters and get a feel for your market. These services have some nice features and definitely get a person or company comfortable with selling online. The services offer some great tracking and reports while making order management fairly simple. (more…)

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the most effective ways to increase traffic to a given Website. When done properly with long term campaign commitments and diligence, SEO/SEM can lead to increased notoriety and a focused spectrum of visitors. (more…)

Getting your name out in the world can be one of those tasks that seems too hard to even take on. You have to make others believe that you are a rock star at what you do and that others should believe in what you say and how you say it.  In order to do this, you need to market yourself successfully. (more…)