Visual cues not only grab a reader’s attention, but also evoke deep thoughts and emotions. It allows them to interpret the image in a literal or metaphorical way. It can signal something in their brain or remind them of something important. Visual cues are used everywhere in advertising in the form of graphic design or photos. It is important that you use your visual elements effectively in order to get the most out of your advertisement. Read more »

Blogs naturally attract traffic from search engines because they are text-rich, link-rich, frequently updated webpages that use stylesheets, and have very little irrelevant HTML. Here are a few tips for your blog to enhance SEO. Read more »

Major brands not only define American culture, but also often define whom a person is and what it means to be “normal” or “cool”.  Since the majority of Americans have the inability to separate wants from needs, large corporate brands are incorporated into our everyday lives.  However, the future of large brands is under scrutiny with distrust in corporations, increased consumer control and a change in the state of mind of society.  In order for branding to remain successful, companies must de-brand their products in order to gain or retain consumer attention. Read more »

Advertising is everywhere:  in print, online, television, radio, on our streets and even on clothes.  It is so simple for a company to advertise a product or service to a given audience, however it is just as easy for the audience to ignore and block out the message.  In a world of advertisements competing for consumers, it is difficult to stand out and capture your audience’s attention.  Writing effective copy in your advertisements will reduce the likelihood of an audience ignoring your message and gain you the most legitimate exposure.  The following are steps to take and strategies to consider in writing the most effective advertising copy. Read more »