The website for Smooch Kids is based on the Magento e-commerce platform.  Magento gives Smooch Kids an easy to use e-commerce system that gives them intuitive reports on sales along with easy to use administration area for managing customers and sales.

The Magento e-commerce system also has great user functionality with advanced navigation that lets users sort through products by color and designer.  Magento Commerce is the right choice for e-commerce websites.