How Blogging Aids SEO

Blogs naturally attract traffic from search engines because they are text-rich, link-rich, frequently updated webpages that use stylesheets, and have very little irrelevant HTML. Here are a few tips for your blog to enhance SEO. Read more »

De-Branding As a Marketing Strategy

Major brands not only define American culture, but also often define whom a person is and what it means to be “normal” or “cool”.  Since the majority of Americans have the inability to separate wants from needs, large corporate brands are incorporated into our everyday lives.  However, the future of large brands is under scrutiny with distrust in corporations, increased consumer control and a change in the state of mind of society.  In order for branding to remain successful, companies must de-brand their products in order to gain or retain consumer attention. Read more »

The Importance of Graphic Design

Graphic Design is all around us in our society.  It is what drives advertising, attracts us to brands and makes public settings enjoyable or “hard on the eyes”.  With this being said, it is no wonder why Graphic Design is so important to our everyday lives.  As times and styles change, the socially acceptable elements of Graphic Design change. Read more »

10 Useful Marketing Tips

Getting your name out in the world can be one of those tasks that seems too hard to even take on. You have to make others believe that you are a rock star at what you do and that others should believe in what you say and how you say it.  In order to do this, you need to market yourself successfully. Read more »