Pier Marketing » marketing tips

How Blogging Aids SEO

Jessica Mefferd — Wed, 21 Apr 2010 21:01:48 +0000

Blogs naturally attract traffic from search engines because they are text-rich, link-rich, frequently updated webpages that use stylesheets, and have very little irrelevant HTML. Here are a few tips for your blog to enhance SEO.

Submit your blog into blog directories
It is a great way to get one-way links to your blog and to your site.

http://www.blogcatalog.com/
http://www.blogarama.com/
http://www.bloggapedia.com/
http://www.masternewmedia.org/rss/top55/

How to use keywords
One of the biggest mistakes is using high traffic keywords. High traffic keywords do not rank well and, in return, receive little traffic. There is no direct correlation between high traffic and high sales.

Instead, use keywords that receive a moderate level of traffic. Many of the most lucrative sites only have a moderate level of traffic because their profitable keywords. This results in more subscribers and more profit.

Know where to place your keywords:

Use your primary key phrase in the title of your blog or blogposts.
Use secondary keywords throughout the body of your post. Be careful not to use these too frequently to avoid sound unnatural.
Use your primary keyword in your blog domain.
Use your primary keywords in the anchor text of links.

Search Query
The length of your search query is extremely important. Four word queries form the highest conversion rates from search engine traffic. Because blogs are so well indexed, it has the potential to appear in any number of four word phrases relevant to your industry.

Also use two and three word phrases that target your industry. Try to use a phrase that will attract high traffic, yet with little competition. With constant new trends, developments, products and services, this should not be difficult to do.

Update Frequently
The more frequently content is updated, the more your site will be spidered. After consistent and habitual updating, the spider will eventually add you to a frequent schedule of returns. Your new pages will then show up faster in searches. This will be extremely advantageous to your new product or service.

Posting
You do not have to worry all day everyday about updating your blog. The best way to frequent new content is to write a number of blogs in advance and set up your blog software to post one each day. This will give your site new information each day, and you only set aside one day for blogging.

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The Importance of Graphic Design

Rob Milburn — Tue, 16 Jun 2009 16:48:07 +0000

Graphic Design is all around us in our society. It is what drives advertising, attracts us to brands and makes public settings enjoyable or “hard on the eyes”. With this being said, it is no wonder why Graphic Design is so important to our everyday lives. As times and styles change, the socially acceptable elements of Graphic Design change.

Lets look at some examples of changing design.

In the 1970′s there was a lot of design being done with flowers and Earth Tones. This was due to the state of our society being in the “Hippy” era. Designs were Psychedelic and crazy with floral patterns and fun shapes.

In the 1980′s we found the masses being attracted to bright neon colors and a sort of robotic feel. This was most likely due to the advent of computers and the emergence of technology.

The 1990′s brought us a sort of transition phase to where we are now. I personally cannot think of any defined style or relevance of the 1990′s but it was probably in anticipation of the new millennium.

In this dawn of the new century we have a new style that is prevalent all around us. This is sort of a minimalistic, yet bold approach to design. Quite a few ads and designs are not much more than well placed images with a couple splashes of text and a logo. This style has been driving Websites, print ad campaigns and outdoor media for quite a few years now.

No matter what style of design an individual likes, if they are a designer, they still have to follow some basic elements of the trends around them. Adopting parts of various styles will make a design unique, but making sure it appeals to the masses is what will make the design successful.

Pier Marketing is a marketing firm that has worked closely with various companies to develop graphics for everything from Advertisements and Point of Sale Materials to Trade Show Booths and Websites. To learn more Pier Marketing’s Graphic Design and Advertising services, Please contact us today for a no obligation consultation.

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10 Useful Marketing Tips

Rob Milburn — Mon, 26 Jan 2009 19:05:02 +0000

Getting your name out in the world can be one of those tasks that seems too hard to even take on. You have to make others believe that you are a rock star at what you do and that others should believe in what you say and how you say it. In order to do this, you need to market yourself successfully.

Present yourself as your business
When scouting out new clients you should make them believe that you and your business are one-in-the-same. People work with people, not with companies.
Have a clear image
Make sure that your product or service is to the point and people can understand what you are promoting.
Cut the BS!
Do not hide fees or try to sell someone on something and then have restrictions. Be upfront with people and let everyone be on the same page. It will do wonders for your word-of-mouth referrals.
Communicate
Make sure to constantly be in touch with colleagues and associates. By keeping the lines of communication open, people will think of you as the “Go-To Person”.
Offer Advice
Be insightful to your peers. By offering advice and knowledge to those around, you will let them know that you can be a valuable resource and could lead to future business.
Collaborate
Get with other people in your industry or outside of your industry. By talking to those around you, you may end up with ideas of your own that you didn’t realize.
Stay Organized
Keeping yourself on top of things and being organized will keep your brain on track. Make lists, write things down and focus to achieve your goals.
Don’t Be Shy
In order to attract customers you need to be willing to get out there and show yourself off. By having an outgoing attitude, you will be contagious to others.
Keep Deadlines
Make sure that your projects and services are delivered on time. Clients love the fact that deadlines are met. Even if changes end up needing to be made once the deadline is met, clients will know that you are committed to getting projects done or delivered when promised.
Don’t Waste Time
Time is so important that you want to make good use of all of it. By maximizing your time you will get more accomplished and feel better about yourself for being productive.

These are just some of the things I can think of off the top of my head to offer advice.

Pier Marketing is a marketing firm that has worked closely with various companies to develop eCommerce applications. To learn more about eCommerce applications and development. Please contact us today for a no obligation consultation.

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